From Strategizing Coopetition to Managing Coopetition

                  Frédéric  Le Roy^１ Anne-Sophie Fernandez Paul Chiambaretto 

                            (University of Montpellier, Montpellier 34000)

Abstract: In many existing researches on the theory of competition and cooperation, scholars
generally believe that competition and cooperation is a strategy that can improve the performance level better than other ways, that is，the companies that implement competition and cooperation strategy can obtain higher performance expectation than the companies that only adopt cooperation strategy or only adopt competition strategy. But in fact, competition strategy is a double-edged sword. Whether it has a positive impact depends on what kind of management competition strategy is adopted. This paper starts from the strategic competition and cooperation to the tense situation of competition and cooperation, and combs the current research on competition and cooperation management, which focus on the management principles. At the same time, it puts forward the research prospect of "daily competition and cooperation management”-a black box for exploring competition and cooperation.

Key words: strategic competition and cooperation; competition and cooperation strategy;
competition and cooperation management;tense situation

作者简介：Frédéric  Le Roy， 蒙彼利埃大学管理学院教授， 蒙彼利埃管理研究室战略管理研究部门负责人， 主要研究方向： 合作创新与战略，E-mail:frederic.Le-roy@umontpellier.fr